We have identified about a dozen fundamental artificial intelligence use cases in marketing. We focused on core marketing activities such as optimizing pricing and placement, optimizing advertising/marketing, personalizing recommendations, collecting and leveraging customer feedback. We are always improving our structure and would love to hear your comments and suggestions. Primary marketing activities and AI use cases in these activities are listed below. Pricing optimization: Optimize markdowns to minimize cannibalization while maximizing revenues.

So you are a sales leader who keeps hearing that artificial intelligence will rule the world. You hear giants like Dell and Cisco using AI in sales. You imagine a future where all B2B sales is done by cheap yet effective AI asisstants. We are not there yet essentially because AI is not as mature enough to handle complex conversations and relationship building required in sales. We have identified 11 artificial intelligence use cases and structured these use cases around 4 key activities of today's sales leaders.